Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bar Harbor Bank & Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Went to my online banking on a Sunday to find out I need to upgrade my phone to iOS 16…a warning next time would have been nice please. The inconvenience this will cause is rather large as my phone is maxxed and apparently unable to handle an update. However, am grateful for the experience I had with the online banking when it worked (a 5 out of 5 stars). Please, to the Developer, put in a feature where the account holder will be notified a week prior to any update/upgrade needs?
I used to love this app, but I’m super frustrated with it now. For months I haven’t been able to made deposits via the app. It takes the front picture of the check fine, but freezes on the reverse side. The , nothing happens. It’s been like this for months. I’ve made 3 phone calls. The first person suggested I go into the bank to make my deposits. Not very helpful. YES, I KNOW I CAN GO INTO THE BANK, the point is, I’d rather not. Second call resulted in the person telling me she hadn’t heard of this before and suggested I quit the app and reinstall it. I had already done that, did it again, same result. Third time I called the person was very nice said she’d get back to me. That was about a month ago. No call back. So I’ve rekindled my relationship with Bank of America, who’s app works perfectly. The nearest BOA is a 40 minute ride, so it’s not convenient, but their online banking works.
Note to BHBT - Why? You have changed this app about 3 times in 5 years. It is confusing and you make the process of getting into it easier for a hacker than for a user! I wanted to change my password on my full app today and it kept telling me over and over they didn’t match! I might have confused the first try, but redoing it it kept saying they didn’t match. STOP IT!! THEY DID MATCH! I just did the same thing with three other banks to make them more secure. No problems at all. I saved your ugly app until last KNOWING it would give me trouble. Yes, I can call you DURING BANKING HOURS which are worse than hours DOCTORS KEEP!!! STOP IT!! Please. Very long time customer not at all satisfied. In your attempts to be secure, you are constantly making it so secure only a hacker could get in! Seriously. You are the worst app out of all my banks. Relax please so the customer can get in as easy as a hacker? Hackers gonna hack. There IS no foolproof way you can stop them. At least make it so the customers aren’t so frustrated trying to break into their own accounts!!!!
The Bar Harbor Mobile App is a free mobile decision-support tool that gives you the ability to aggregate all of your financial accounts, including acc...