Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BankUnited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You know what I really hate... change for the sake of change. You have a perfectly good user friendly mobile banking app that has been just great for many years then..suddenly change it. I just want to go in and pay a bill real quick after a long exhausting day at the office and now have to go through all this learn about our new app with a more modern look crap and learn to navigate around the whole darn thing. Thanks a lot. Just what I needed at the end of a long work day. More reading and learning and adjusting. Ughhhhhhhhhhhhh
Have been getting no where with secondary customer service! Log in and download went fine. Keep getting errors with bill pay and nobody gets back to me, have deleted and reinstalled app 3 times and nothing gets done. Hope that someone can fix issues.
This upgrade is absolutely annoying! The old app just removed my accounts overnight and forced me to get a new app. When there is so much cybercrime, it’s very suspicious to reroute users to a new app. Then I kept having issues with logging in the new app cuz I can’t get through without setting a new password and even then they needed to send me a verification email which I initially did not receive, then I was locked out and had to call... it took me 15mins on the call to get signed in and I didn’t have the facial recognition... I ended up having to delete and reinstall the app to get it... it took 3 tries before facial recognition allowed me to see my accounts. I’m truly annoyed!
BankUnited’s safe and secure mobile banking app connects you to your personal checking, savings, certificate of deposit and money market accounts. Go...