Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DS TAGS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I spent about 40 minutes with the bag tap app and with the Alaska Airlines customer service they could not get the checked in bag label to show on the bag tag. This is a huge waste of time. You are much better off, just printing a label at the airport and sticking it on, which takes a minute.
Arrived at Hawaiian Airlines bag drop and they didn’t know how to scan the tag. I should have known this would be a problem. Noticed that the BAGTAG numbers were no longer showing up on the app so I went to the airline counter and was assured that they had my bags. Arrived in Seattle at Alaska Airlines but my bags didn’t. Had to file a claim and yet to find out if my bags will turn up. The tags, which were supposed to save time during check in, instead added hours in customer service line for baggage services.
The original RIMOWA app had much more flexibility in manipulating the photo to display to your liking. This app’s crop and size feature is terrible and glitchy. The amount of text you can put is also extremely limited compared to the original. The firmware also cannot be updated. This app is not even close to an equivalent feature set. Booo! I don’t use the airlines features as it’s supper limited, so it’s not worth it. The least they could do is maintain the original app for the cost of the suitcase!
Skip airport check-in desks and start your journey with an Electronic Bag Tag: the digital alternative to the traditional paper luggage tag. It allows...