Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Passion.io · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The only reason I’m not giving it 5 stars is because every time I leave page, not close but navigate away (I.e. to use my timer or music) it takes me back to beginning of app and I have to find my spot again. Could be a glitch. Otherwise I’m super happy the workouts and I love that she includes a warmup and a post stretch!!
I started out wanting to use the app for the workouts. What I found was so much more than I was prepared for. I am able to log in my exercises outside of what I have utilized on the app. The workouts are seriously awesome. I am combining this platform with other workouts to provide myself an experience that works for me, which would be much more difficult to accomplish without this app. I would use it just for the food. I’ve checked the recipe offerings and options. I just wish that I could at least print them out or look at them on a larger screen so I could see them better. I guess I’m just older now and have a harder time than younger people
The videos are great, I love the workouts and the app looks awesome. Couple things I would recommend changing just for convenience sake: Either have the workout itself as the cover/thumbnail photo for each video or having pictures so you don’t have to wait for the video to load and go through the intro video. If you have bad service or don’t have unlimited data it can be very inconvenient because the video could take a while to load and you aren’t getting the best workout at that point. Anyway, great workouts, you look great and I plan to get to the same level!
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