Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Backyard Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Shows ads that you can’t exit out of. Usually a X appears in the corner to continue using the app but I find I need to close the app totally and restart it to get to the music. Latest ad was one stating you might also like showing useless to me products and news articles without a way to continue onto the app. Ones with the 5 second countdown usually freeze and never finish counting down.
It worked great at first. Now when you open it, it just sits there and doesn’t play. If I delete and reinstall it works again, until the next time I try to use it. Went back to online.
Backyard Broadcasting of PA is proud to announce our official mobile app! You can use this app to navigate to one of four of our radio stations. Wheth...