Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗audio-technica · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
These are one of the best sounding headphones and at a very reasonable price for the quality sound you get. I do love the overall sound quality of my ATH-M50xBT2 headphones! I prefer their sound over any Bluetooth headphones I have listened to(The equalizer in this app helped me get the sound that I totally enjoy )Thank you Audio-Technica!
I use the AT-Connect app with two different pairs of headphones - the over-ear ATH-M50X50BT2 (Lantern Glow) and the true wireless ATH-CKS50TW. The app functions are very similar, and for both models there’s a customizable graphic EQ in addition to presets. Only the M50BT2 has the additional parametric EQ, which is great & really allows the knowledgeable user to adjust the sound on a more granular level. I wish Audio Technica would include the parametric option for its earbuds, too! Regardless, it is among the best of these kinds of apps. *********edit, late autumn 2025: I’ve since gotten the ATH-CKS30TW+ earbuds too and I hate only having AT’s presets in the app’s EQ. WHY don’t they also provide the ability to create a custom setting??? I love everything about the buds otherwise, but I never use them. AT - do better!
For a high-end audio company, you wouldn’t think it after this app. No EQ adjustment for my $200+ headphones? I’m sorry, is this 1995? Even Sennheiser has that available for its $40 earbuds. A 90 minute firmware update only to then tell me to plug it into a computer to complete? You need to inform the user about requiring a computer for updates BEFORE it starts otherwise I wouldn’t have rendered my headphones useless for this 4 hour trip! How did this not occur to anyone before pushing the update? You had time to make that ridiculous diagram showing how to push all three side-buttons, the janky-at-best touch pad, AND your phone screen all at the same time as a step in the update process. Can’t wait for to not be able to use them at my destination either. The power switch is software based so with a functionally bricked headset I can’t even turn it off! Just way too many quality of life features (that are pretty basic I’d say) are missing and I’m very disappointed.
Enrich your everyday listening. This dedicated app increases the convenience of using supported Audio-Technica products. In addition to making Bluetoo...