Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Astera LED Technology GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Given the cost of Astera lights, it’s astounding how terribly designed this app is. Not intuitive at all, and requires all kinds of wacky workarounds to achieve simple tasks like removing the amount of lights in a group. Really baffling how terrible this app is after spending several thousands of dollars on their lights.
Takes a little time and practice to understand how everything works. Once you have some experience under your belt the possibilities are endless. The app is definitely easier than controlling them over dmx. It gets better and better with every update!
This app is horrendous. I’m currently sitting on the concrete on the ground floor of a parking garage on a holiday weekend trying to update all of these Titan tubes and the app just won’t cooperate. I’ve been in the lighting world for 20 years and I’ve never met a more frustrating system. I have 72 titans running. 48 were running fine all day then all of a sudden the Art7 transmitter decided to update in the middle of the day. After the update, 43 of my tubes are not showing up in the app now. They are rigged in housings that are mounting the concrete ceiling. They can only be reached with a lift. All of the other technicians have gone home and here I am dealing with this garbage software. Fix what is broken before you add more junk. You’re wasting my weekend. Thanks for nothing.
The AsteraApp™ offers intuitive and fast control of complex lighting setups with fully customizable programs and effects. The App is also used to prep...