Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arkadium · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game out spell, which is supposed to be kind of like Scrabble has a very small board. The players avatars cover up the top letters of the board, and there is no given dictionary. To go by it just randomly says the word is not in their dictionary, which makes me question if any of the developers amongst them had a diploma. I will be removing this poor excuse for a game from my phone.
The interface could use some help. My main complaint is the game “Outspell”. It is designed to be similar to Scrabble or Words With Friends. However, the screen is very small and inefficient. The game’s dictionary is missing most of the words in the English language. The robots play words I have never seen before and will likely never see again. I’m not sure they are real words. The games need to be vetted properly before being publicly added to the application.
I’m not sure why there are no rules for “Outspell”. If it’s played by scrabble rules then why are the robot challengers taking more than 1 turn at a time? The game is really not fair! There needs to be rules!!!
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