Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arbor Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wish we could rename the acct. I have three diff checking and it would be easier to put name on the acct so I know which acct it is instead of just the last four number of the acct.
Easy
The app is functional, but definitely can be improved. The app need TouchID so that you don't have to input your password every time you open the app. All my other banking apps already have this feature. The app also needs some better handling of Mobile RDC deposit items. Checks basically need to be placed on a dark background in order for the app to accept them.
With Arbor Mobile, your Arbor Bank accounts are now as mobile as you are. You can access your accounts on-the-go- easily and safely. Getting starte...