Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Internet Brands, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I will leave my WARNING HERE. The Message I received was, Invalid user. So I could not write a review in the complex that I’m sueing. Looks like the ratings are controlled by the individual complex. Otherwise they’d have no stars, NONE, and I’d be able to read the reviews. Northfield court Apts, HARVARD Illinois is a death trap!! I wanted to save lives, get the word out about the slumlord cunat. I only wish you had a negative rating, these people belong in hell.
The website is terrific and useful, this app is a different story. I can search for places but once I click a listing I can’t view any further details. I can see a place has 77 ratings but can’t view any. I click to see the reviews and it doesn’t do anything. If I click view floor plans it launches the website version anyway.
I haven’t been using the app for very long, but I’ve noted both positive and negative things about it. It mostly does what I want it to do, though it would be nice to be able to search for apartments by star rating, and by features like whether apartments have dishwashers or washers and dryers in the units. Tapping the heart icon to mark an apartment complex as a favorite doesn’t work – you tap the heart, it turns white, and then within one second goes back to its empty, pre-tap state. I’ve been emailing interesting complexes to myself instead (that icon, right next to the malfunctioning heart icon, does work). Not sure whether I might be more successful just using the website. The app does seem to handle the basics okay though.
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