Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE AMERICAN OCCUPATIONAL THERAPY ASSOCIATION INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is the worst. Every time I try to open it, the screen is blank. So I have deleted and re-added the app 3 times now. Each time, I lose my information. This should be working effortlessly while at the conference!
Not sure why they did not put more effort or money into using an app developer who could create something that works consistently and is user friendly. It’s kind of embarrassing that the American Association of Occupational Therapists did not prioritize something being functional.
It is difficult to get basic information about sessions and schedules and I wish I could just see a printed version. Brief descriptions of sessions are so vague that they are not helpful in understanding what is to be presented.
Find all you need for AOTA INSPIRE | Annual Conference & Expo – the largest gathering of occupational therapy professionals in the world. View sessi...