Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Allman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE this app!! It’s so awesome to see the difference between now and then. Sometimes you can still see the exact same buildings, and other times, it’s completely different! I’ve already spent time looking around the different areas and seen so much cool stuff. I definitely recommend!!!
I already use Urban Archive and I think this app is neat because you immediately get to see them and now, vs having to find it and line it up yourself to take a picture out in a walk. Very fun way to pass some time.
A must have app for history buffs and NYC fans. See what areas looked like in the past. Just noticed that in landscape mode you can swipe between the pictures. So cool!
- Explore historical photographs of New York City taken from the Digital Collections of the New York Public Library. - Discover what was once at over...