Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roy Cadman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It seems really useful to me to be able to input the coordinates of my anchor. It doesn't look like that's possible with this app. Instead, I can just mark the anchor at my current location. The chances of me pulling out my phone and running this app while I'm dropping my anchor is zero. I'll typically drop a waypoint on my chart plotter, though, so I have the coordinates.
A fully functional anchor alarm designed for iPhone & iPad. - Simple and reliable with user selectable units, drift warning and low battery alarms....