Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ameris Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1) App way to often has to be deleted and reinstalled due to login fails to work. 2) App biometric verification fails way too many times and when that happen the regular login fails to work like it should even when the biometric login option is shutdown. 3) Transferring to a different institution that has a better and more reliable mobile app because Ameris Corporate Executives are more interested in making money off their customers than working in an equal partnership with their customers for a more convenient and friendly business relationship. Ameris rather hit them with fees and create new fees to apply to customers and in my opinion, sort of cheat customers out of money so they can get their bonuses.
I looked at the development history. No business should roll out their app starting at version 0.3. It gives the impression that we’re using a beta version. For the last 12 months, every update description has been the same, “bug fixes, performance and stability enhancements “. You’re a banking institution. The software should be stable by now. The app is decent and seems adequate for basic functions but when will we see new or improved features? For instance, the check deposit process. It’s too many steps compared to other banking apps.
Such an easy way to deposit checks when direct deposit is not available. We live 45 minutes from a branch and this is so convenient! I love it! My only suggestion would be that some of the funds be made available at the time of the deposit. Loyal customer, Eddie and Kathy Weekley
With Ameris Bank's Mobile banking app, we're with you, even when you're on the go. Our mobile banking app can handle almost all your banking needs ri...