Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Had to check the App Store on my phone to make sure it was still available bc this app doesn't appear when searched for on my iPad. Says iPad compatible, but doesn't come up. What do I have to do to get it? Share it through my iTunes? Why? Please fix.
This is a nice app to have, and it works. However, from a development perspective it lacks the standard player functionality. 1. need a pause play button... tapping the screen is clunky, need a dedicated function for this. 2. need to know who is currently broadcasting 3. who is on now and who is on later... 4. add an exit button 5. the scrolling block of text is useless, replace with above useful data. iHeart radio is becoming a standard, consider how that app meets the needs of its users.
Now I can listen anywhere. I've been looking for this,for my iPhone FOREVER. Thanks 740 KVOR.
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