Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anna-Maria Dreglya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I booked a RT flight for far less than what another competitor app had. But I got multiple phone calls saying my flight was unconfirmed and to call them back. When I called back (did not have to give my name he knew it) was told the airline would not confirm my flight because all the seats for that price were sold out. The new price I was given was several hundred dollars more. I told them I would call back. I looked on the app again and they still have all these far less expensive flights all showing how many seats are left for the price. I feel like I’m being taken.
The older versions of this app were difficult to use. This new version is incredibly easy and plus you get more points by using it instead the website. I’ve been happy to have those points when a hotel I’ve I have used rates have gone up.
I’ve used this app to save serious money on three separate flights thus far. It consistently beats Google Flights and all the other apps in finding the lowest airfare available. It is now my go-to when planning a trip.
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