Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ivan Panasenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not normally one for horror stories, but Ailment stood out to me because this feels like Pixel Starships (different app game but also in space) but in a FPS narrative. This game might sound a little too good to be true, but that’s because its marketing mechanic is the first I’ve seen (at least). In the game, you can certainly get weapons/heal as the story progresses. However where Ailment diverts from most games is that it doesn’t force ads on you; instead it GIVES you the choice to get in-game currency / 200pt / revives via watching ads, in ADDITION to using real currency for game perks. I just started the game, but the storytelling merges with the game design JUST enough to keep it small and intimate for your storage but also keeping that balance of keeping the player (us) interested. I think this game achieves a good balance between keeping the users entertained and supporting the creator(s) of the game. If anything~ regardless of what game mode you end up playing with, Ailment seeks to include YOU instead of just holding your hand through powerups. Which is rare because ALL the details makes it easy and fun to think about all the intricacies of the game.
As a casual player of games I don’t really find too many things to keep me interested for so long, but ailment is definitely one of them! I can tell a lot of work was put into the game and it pays off!! Contrary to what other people say I think the amount of damage and quick deaths add to how interesting a game is. There can never be the right amount of damage in a situation and the fact that you have to add strategy towards your attacks due to fearing death (instead of strolling in guns blazing) keeps me and many others interested! Also, I really like that ailment goes on an add or point based health recovery system rather than a time based one because with time based ones I get bored fast and click off to wait! This makes it really fast and easy!!!! Overall I really appreciate the game and how much effort was put into it despite it being free+!!!!! Thank you so much! ❤️❤️ Psps: I find the art style and characters/story line very endearing!!🚀
Played when first released, tried again and recall why I stopped before. Maybe not an issue on tablets, but on phone, the dialogue obscures the screen and while I appreciate the attention to story, for me, I’d disable text if I could. Another annoyance are the doors constantly opening and closing. Perhaps it’s hearing the same annoying sound effect, hundreds and hundreds of times, but either the delay should be longer or the doors should remain open until they are off screen. Another annoying issue is container interaction where UI doesn’t always display interaction icon, and while you can still interact, you also fire weapon and unnecessarily waste ammo/durability. I assume this is due to nearby enemies. Lastly, the level designs can be tedious: “go way over there to unlock a door right here and do that a half dozen times per level and traverse previously explored areas to return to said door”. This would not be so annoying if it were not the standard level design approach. Harsh critique but there is too much potential here to not mention what’s holding it back.
If you're searching for a shooting game with a captivating and engaging story, look no further than Ailment. The story takes place on a spaceship in a...
| Name | Price | Type |
|---|---|---|
| Remove Ads | $0.99 | One-time |
| 2000 In-Game Points | $0.99 | One-time |
| Offer 2 | $0.99 | One-time |
| Offer 1 | $1.99 | One-time |
| 5000 In-Game Points | $1.99 | One-time |
| 8000 In-Game Points | $2.99 | One-time |
| Offer 5 | $2.99 | One-time |
| 15000 In-Game Points | $3.99 | One-time |
| 22000 In-Game Points | $4.99 | One-time |
| 30000 In-Game Points | $5.99 | One-time |