Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Walker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this platform as a Flight Chief and when I fill in as SEL. It helps me research a program quickly as well as provides quick access to our standards and discipline. The search feature is solid and I love the highlighting capabilities. I do caution the use of the chat function. Ever so often it will give a false message on how the regulation reads. So when you do use it make sure you double check it before referencing it to your troops or putting it in a Staff Summary Sheet. Overall, I’m very pleased with this app and hope it continues to receive support funding and upgrades.
This is a great resource. Downloaded the app on my iPhone but it doesn’t allow me to move past the “New Features” page. My iOS software is 15.7 -not sure if that’s the issue but hope to eventually utilize this app.
This is great, thank you for helping improve the accessibility and ease of use of AFIs. My only suggestion is to possibly add the ability to access a chapter view while scrolling in the PDF, instead of having to scroll all the way back to the top. Awesome work.
AFI Explorer brings streamlined access to Air Force publications directly to your iPhone, iPad, and Mac. Built exclusively for Air Force personnel, th...