The M'Cheyne Plan

William Walker · iOS

The M'Cheyne Plan

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The M'Cheyne Plan screenshot 1The M'Cheyne Plan screenshot 2The M'Cheyne Plan screenshot 3The M'Cheyne Plan screenshot 4The M'Cheyne Plan screenshot 5

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The M'Cheyne Plan Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 (29)

Rating Distribution

4.6
★★★★★
29 reviews
5
7%
4
0%
3
3%
2
3%
1
86%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇦 CA
Reviews (3)
☆☆☆☆Laceyorkie3/22/2026
What Happened????

I started using this app about 3 years ago and it worked great! In 2025 it stopped holding my reading place and would start over almost every other day! I’ve thrown it out and reloaded it and tried everything that I could try within the app. The problem still hasn’t been fixed. Sadly, there is no REAL way to contact the developer. The website in the App Store leads to a page about the developer with no way to inquire. HELP! I love this app and would like to keep using it without the daily frustration.

★★★★★PhilipJames210/7/2025
Love it!

Thanks so much for making this! One question, it seems the time zone, for when the date/day changes, may not sync with the users location. I’m on EST time (US east coast) and the day rolls over around 08:00am. Was wondering if there is an easy way to update this to 12:00am user time? Regardless, I really appreciate the app, thanks for helping keep me in the word!!

★★★★★Bubba_52512/6/2023
Works perfect for 1 year plan

Great, simple, does exactly as it needs. Perhaps an ability to select either the 1 or 2 year plan might be a nice addition.

Version History (9)
2.22/25/2025
2.1.02/18/2025
2.0.22/23/2024
2.0.110/29/2023
2.010/16/2023
1.311/17/2021
1.210/3/2021
1.19/17/2021
1.07/24/2021
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
Spanish
App Details

The M'Cheyne Plan app helps guide readers through the New Testament and Psalms twice a year, and the Old Testament once. Import your progress by selec...

iOS App ID
1577234350
Content Rating
4+
Min OS
17.0
Size
0.5 MB
Publisher
William Walker