Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AFAR Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had the Afar app on my old phone and I loved it to reference great, off-the-beaten-path spots when I travel. I used it to plan trips and get input from other users. The new app doesn’t even let you search multiple issues?! I’m mad I paid for the subscription. I have to go issue by issue to research my trip 😫
App update deletes all downloaded issues and then doesn’t allow you to access those issues (even though you’ve already paid for them). It’s so bad that even with a current subscription you can’t access the current issue. Totally insane situation. Unfortunately AFAR customer service is clueless about their own app :-(
Love the content of this magazine, but in the latest issue I am no longer able to zoom in on the pages, which for practical purposes makes it impossible for me to read the content on my iPhone.
AFAR is a different kind of travel magazine that guides and inspires those who travel the world seeking to connect with its people, experience their c...
| Name | Price | Type |
|---|---|---|
| AFAR Magazine Monthly | $1.99 | Monthly |
| January/February 2016 | $6.99 | One-time |
| June/July 2015 | $6.99 | One-time |
| March/April 2016 | $6.99 | One-time |
| March/April 2015 | $6.99 | One-time |
| August/September 2015 | $6.99 | One-time |
| AFAR Magazine Jan/Feb 2015 | $6.99 | One-time |
| May 2015 | $6.99 | One-time |
| AFAR Magazine Nov/Dec 2015 Issue | $6.99 | One-time |
| AFAR Magazine (Annual) | $19.99 | Yearly |