Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lonely Planet Global, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve traveled with Lonely Planet guidebooks for over 20 years and see tons of potential in the new app. It proved indispensable recently in Taos — got to the Pueblo early for the day’s first tour! I like how it’s the same on-the-ground, expert advice as the books but with a dose of tech like AI chat and geolocation. Plus, I look forward to all the hours of armchair traveling, learning about the world instead of doomscrolling.
THANK YOU LONELY PLANET FOR CREATING THIS APP!! I’ve loved Lonely Planet guide books for years, and can always trust that I will get amazing recommendations. However, it would be a huge investment to get physical copies of all books related to your destination (i.e. Japan). This app is the perfect solution, and I am so excited that I’ll get to have all guides with me during my travels. I would 100% pay a monthly membership fee to have access to all of Lonely Planet’s content. As a side note, the app design is beautiful. Colors, typography, photography, all perfect!
Been using LP's books for years and figured the app would just be a glorified PDF. Nope. The guides actually have a point of view, so I'm not stuck scrolling through 40 things to do, restaurants, and accommodations that all look the same. And the advice is actionable too: I go from "oh that looks cool" to a day-by-day itinerary. The AI guide thing won me over too. Asked it for a half-day near my hotel with good coffee and not much walking, and it gave me a real plan, not generic junk. You can tell it's pulling from the actual guides, and the recommendations come from real people. Pretty much the only travel app I use for planning and while I'm on the trip, not just dreaming about one.
Travel the world with the Lonely Planet app. Every recommendation, route and restaurant we share is vetted by our global community of 450+ local exper...