Lonely Planet: Plan + Travel

Lonely Planet Global, Inc. · iOS

Lonely Planet: Plan + Travel

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Lonely Planet: Plan + Travel screenshot 1Lonely Planet: Plan + Travel screenshot 2Lonely Planet: Plan + Travel screenshot 3Lonely Planet: Plan + Travel screenshot 4Lonely Planet: Plan + Travel screenshot 5Lonely Planet: Plan + Travel screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Lonely Planet: Plan + Travel Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.10

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
10.0K
Rating
4.7 (72)

Rating Distribution

4.7
★★★★★
72 reviews
5
4%
4
3%
3
3%
2
1%
1
89%

Top Countries

🇺🇸 US🇬🇧 GB🇦🇺 AU
Reviews (3)
★★★★★Roryam8/9/2026
Lonely Planet on your phone!

I’ve traveled with Lonely Planet guidebooks for over 20 years and see tons of potential in the new app. It proved indispensable recently in Taos — got to the Pueblo early for the day’s first tour! I like how it’s the same on-the-ground, expert advice as the books but with a dose of tech like AI chat and geolocation. Plus, I look forward to all the hours of armchair traveling, learning about the world instead of doomscrolling.

★★★★★Laurbor17/18/2026
THANK YOU

THANK YOU LONELY PLANET FOR CREATING THIS APP!! I’ve loved Lonely Planet guide books for years, and can always trust that I will get amazing recommendations. However, it would be a huge investment to get physical copies of all books related to your destination (i.e. Japan). This app is the perfect solution, and I am so excited that I’ll get to have all guides with me during my travels. I would 100% pay a monthly membership fee to have access to all of Lonely Planet’s content. As a side note, the app design is beautiful. Colors, typography, photography, all perfect!

★★★★★nerdthatlifts6/20/2026
Turns daydreaming into an actual plan

Been using LP's books for years and figured the app would just be a glorified PDF. Nope. The guides actually have a point of view, so I'm not stuck scrolling through 40 things to do, restaurants, and accommodations that all look the same. And the advice is actionable too: I go from "oh that looks cool" to a day-by-day itinerary. The AI guide thing won me over too. Asked it for a half-day near my hotel with good coffee and not much walking, and it gave me a real plan, not generic junk. You can tell it's pulling from the actual guides, and the recommendations come from real people. Pretty much the only travel app I use for planning and while I'm on the trip, not just dreaming about one.

Version History (18)
3.3.08/26/2026
3.2.08/19/2026
3.0.38/7/2026
3.0.07/29/2026
2.0.107/21/2026
2.0.67/6/2026
2.0.07/1/2026
1.2.36/15/2026
1.2.06/1/2026
1.1.25/26/2026
Available In (3 Countries)
🇺🇸 United States🇬🇧 United Kingdom🇦🇺 Australia
Supported Languages (1)
English
App Details

Travel the world with the Lonely Planet app. Every recommendation, route and restaurant we share is vetted by our global community of 450+ local exper...

iOS App ID
6743324581
Content Rating
4+
Min OS
13.0
Size
144.8 MB
Publisher
Lonely Planet Global, Inc.
Au