Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aella Credit · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I never thought Aella could stoop this low especially when I’ve never defaulted in paying up my loan in the past and now. Only for my contact to call me that they got a call from Aella that my loan is due today and they can’t reach me and she should try to contact me to pay. This call was made to my contact at 11am in the morning. I don’t think this is why you were granted access to our contacts, to embarrass us unduly for patronizing you after paying huge amount on interest. I’m deleting this app, I know for sure they had to have changed management cos Aella was never this terrible. It’s a shame you just lost a good costumer with a great credit score who pays on time and before time. Shame on you and your management. May God embarrass your business and all of you individually except i defaulted on my loan or even exceeded due date. Evil lots. Borrow from them at your own risk.
Now you people have turn me to thief in everybody face arround me no one can trust me any money including my boss at work if my work was terminated because of this money you are holding without any reason I swear all you belonging to I’ll be lost including your wife’s husband and children You people are mad holding my account for three days and still you can accept money in and can not let me send out God will purnish you as you are purnishing me on top my money I swear I will spoil your name and your madness thief app on all social media and Africa magic both Yoruba and Igbo… I will tell you how more I know people …. You will go down even with causes on you … I swear you will all regret doing this to me …. Now my boss that has the money has looking for me around with police I am now running to borrow money while I have his money with you and you did not release the money without me owing you I will look for your office here and get you…. your mind will not be at rest in any situation by Gods grace let’s wait and see what will will happen to you
A lot has been wrong with the app,I’ve tried taking selfie severally it wasn’t working,then finally it worked yesterday. Just for me to request for loan it keeps saying I should update my profile,even while my profile is fully updated,I’ve reached out to the team,but no response since.
Aella takes the hassle out of Finance - whether you are a business or an individual, we put control back in your hands with simple, straightforward pr...