Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ADT Fire and Security PLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Previous app was more userfriendly
Great
This is such a basic app that has really not been thought through! For example - there is no option to receive push notification sounds when there an alarm is triggered. Plus, the app is basic considering the monthly fees ADT charges! Really disappointing!
ADT Smart Services has been developed with state of the art security technologies to ensure that your data privacy is well protected. Which is why ADT...