Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American College of Veterinary Internal Medicine, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app, it worked most of the time. Every now and then it would say I didn’t have a class that I’d marked with a star but once I manually refreshed it, it would show the course again. Other than a few more than I would have expected frustrations I think it was a helpful app during the conference.
Difficult to use. I know a lot of attendees mentioned they couldn’t even get it to let them login. As far as features go, this app was lacking compared to other conventions I’ve been to.
Having to login in from a code sent after another login it’s too clunky and I kept having to login in over & over. Notes taken during a presentation need to auto save, it is too easy to accidentally close the notes page and lose data. Want it to go right to current forum, not events, then choose.
***For Attendees Only The ACVIM mobile application allows you to view the schedule, presentations, posters, exhibitor, and speaker details from the...