Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The American College of Veterinary Surgeons · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fails too accept password and login that has worked in past. Makes planning ahead of conference impossible. Option shared by other attendees.
Internet is dropping and getting dropped out of app. Difficult to take notes and switch to meeting notes
Las Vegas is too crowded and too expensive
****FOR ATTENDEES ONLY**** The The American College of Veterinary Surgeons mobile application allows you to view the schedule, presentations, exhibit...