Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Accessible Resources Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I load an app screenshot, the lower portion of the screenshot is blocked by the app’s bottom toolbar. This blocks from measuring all my screenshot’s accessibility. Also, the feedback email is broken, which doesn’t reflect an app that’s being paid attention and curated enough to request monthly payments for what could be simply bought once. Pity because otherwise seems like a clever and simple app.
The details don’t appear to clearly explain there is a monthly $.99 fee to use the app. You are basically forced to a screen to sign up for 7-Day free trial. Fine if that is the model - but make it clear in the app details up front so users know that before downloading. Feels like a bait and switch operation otherwise.
Just wish the design and experience were much better. It doesn’t feel like a native iOS app at all. But it does the job.
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