Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizens Bank, N.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is like something from the stone age and is an absolute embarrassment. If there’s one thing a bank wants it’s deposits but this heap of junk will suddenly lock you out without warning.
It works pretty flawlessly the only problem is that it requires one to constantly update their password with something completely fresh. Since there isn’t a way to reset the password through the phone application, If you somehow managed to forget the last password you entered then good luck to you...
accessDEPOSIT® Mobile by Citizens Commercial Banking® for users of Remote Deposit Capture In today’s fast-paced world, corporate and small business u...