Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Board of Anesthesiology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is an extension of a very well ran organization. There are a lot of physicians that certify and re-certify. I’d like to think that given the number unique situations that can arise this app does an excellent job at helping us to register for exams and stay certified in a one-size fits more than you’d expect fashion. I like that there is a quick snapshot of my CMEs, and state medical licenses.
Wow. I didn’t realize how much I would miss the old MOCA app. This is a total PITA to use to do questions. I have to confirm that I want to do a question every time I’m doing questions? Trying to think of something positive to say and it might be that the graphics are better??
Overall functionality is good and the question navigation and review is easier than the old MOCA Minute app. But having to sign in every time you open the app is unnecessary and very annoying.
The ABA Go app brings MOCA Minute® and the full functionality of the ABA physician’s portal together in one, easy-to-use place. ABA Go is part of the...