Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AARP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a really good application to have for a number of reasons. First of all, it is not tied to any insurance program and you can use it to to get used to safe driving programs (Truelane, GEICO) without getting penalized. It gives accurate feedback on your driving and recommendations on taking safer routes. Certain privacy advocates may not like it, but for me the advantages outweigh the disadvantages and it can also be useful in court to establish that you are in fact, a safe driver. I use this program in conjunction with TrueLane® by The Hartford, AARP’s recommended insurance partner, and so far they match. In my case, I just had to modify my driving a little bit, and yes, it is a bit safer.
I just want to respond to a response about a review and the answer the developer gave. It was concerning privacy issues about having to have the location setting on your phone set in always on instead of while using. Here is the response: "In order to properly track your vehicle's speed and movement, AARP SafeTrip needs access to sensors in your phone that allow it to see your phone's location. We reason we ask for access to location "all the time" is so the app user doesn't have to remember to open the app and grant AARP SafeTrip location access before every trip." My response to that is, if you can build an app with this technology, cave you simply have a notification sent to the user when they are starting to use the app to turn location to always on? Seems kind of like a lame excuse to me. As for the response below, that app is continuously running in your phone detecting everywhere you go whether you are walking are driving with someone else. This is a MAJOR privacy issue. It sounds like you the developer needs to get on top of this and quit making excuses for it.
This application (while privately tracking vehicle movement using the phones data) allows each individual to review their driving performance (and judgement) on any trip monitored. Just a quick ‘check-up’ tool on how you are doing in safety critical areas, identifying what might need some ‘extra’ attention. A great way to ‘stay safe out there’. :{)
The AARP SafeTrip™ app is an easy way to securely monitor your driving and see how you can improve – then, get rewarded! Earn badges, bragging rights...