Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Association of Pharmaceutical Scientists · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some lagging but great functionality
I’ve attended the past 7 AAPS shows, and this was a ridiculously terrible app. I thought it would be better by now. There are some good points, the schedule (kinda) and searching posters on here. But I couldn’t search names. It constantly crashed, multiple times in a row. The schedule was good (not the one showing every room every hour of day, information overload), but if you favorited talks they added to your schedule. Not the case for posters. And the app and internet webpage didn’t talk to each other. If you logged into webpage prior to app release (next comment on app release), then all the favorites you did there were not captured in the app using the same login! App release date was only a couple of days before the conference. You knew programming and everything long before this. More time would have been nice so we could all plan our travel better. Finally, people searching and exhibitor searching were painful. If you weren’t giving a talk or a poster, but your name was also on the poster, no one would know! You can only search by the presenter. Terrible! And good luck trying to find an exhibitor by name. I hope it’s much improved next year.
I would give it negative number of stars if I could. This app is the worst one I have experienced in the last 10 years! Slow, crashing, with nonsensical interface, and hard to find/follow conference schedule. Of course, the AAPS could, at least in principle, hire professional app developers. But that wouldn't be hip enough, would it? So they decided to entrust this app "development" to a bunch of 5 year olds! :(
The AAPS mobile application allows you to view the schedule, presentations, exhibitors and speaker details from the conference. Users can take notes a...