Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PARENTERAL DRUG ASSOCIATION · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I open the app I need to login with my email and your assigned password that’s impossible to remember. This is an unnecessary hassle!
The meeting rooms are freezing cold. Everyone is complaining except for one FDA speaker. You have to be considerate and set the AC to a bit higher temperature.
Would be great if either notifications were marked as read once you got to the list of them or if you could easily mark all as read at once. They build up over the course of the day. Also, it would be great if the agenda and the materials (slides) were integrated. I had to keep flipping back and forth to find the right topic and speaker and which presentations of interest and the slides. A home button would be great too. Lots of information but often hard to find related information since it isn’t linked together.
**FOR ATTENDEES ONLY** The My PDA mobile application allows you to access PDA's various conferences. Within the individual events users can access pr...