Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Academy of Pediatrics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Incredibly frustrating that it logged me out every few minutes through the whole NCE. If I changed screens for just a moment I had to log back in. Or if I took a photo of a slide, or I got a text message. Sometimes it would say no internet even if there was clearly 5 bars of WiFi internet. The slides were not able to upload sometimes for the entire duration of the lecture. And then if I went back into it I’d have to reload all slides again. Sometimes they just didn’t ever open up at all. When it’s working it’s pretty good but I think I had to login 100+ times this week and it’s frustrating. Can it not save our info? Use facial recognition to log in like most other apps? Or stay logged in until you log out or once per 24 hours? That would be appreciated.
Excellent app! Easy to use and loved being able to tag slides and take notes! This will make accessing info after conference easy and will more likely affect practice change-knowledge into action. Only problem was MOST of presentations that I attended at AAP this year did NOT have presentations posted at the time of the session. Makes a great app such as this futile.
Changes I would recommend is to be able to see slides while writing note on the side. Loved being able to mark my favorites and then see it on my itinerary. Would like to check off the lectures that I attended on CME form in app and then be able to submit it to licensing or print it.
****FOR ATTENDEES ONLY**** The AAP National Conference mobile application allows you to view the schedule, presentations, exhibitors, and speaker det...