Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pro Media Now Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m so happy
We got more laughs at this than inspiring romance. The questions or dares in truth or dare were sometimes ridiculous. For instance, one dare was to run outside with a dog leash and yell loudly “has anyone has seen my alligator?” First of all, a prior dare had me remove all my clothes. Second, I’d get arrested for indecent exposure. Lastly, how is this erotic? It also asked questions like “would you have sex with a dead person?” Or your parents. Seriously? It was a bit disturbing. Not to mention the person or persons who wrote this obviously are not English speaking as many of the questions didn’t make sense and the grammar was way off. The positions given in roulette were often hard to figure out or the pictures didn’t match the descriptive text. This would be more fun for comedy night than erotic adventures with your partner. We cancelled immediately. I can’t see using this a 2nd time.
Descriptions of acts are very poorly written, including misspelled words and instructions that frankly don’t make sense. Stick figure pictures would provide a better understanding of what is supposed to be done. Kills the mood when you have to decipher what is being said so that you can actually act on the information.
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