Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Catrnja Dev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Apparently the videos are not loaded into the app, you need a strong Wi-Fi or phone signal to watch the videos because they stream. 95% of them wouldn’t play for me even with 4 bars of signal and WiFi. And they are all men ‘actors’/demonstrators and the instructions are geared towards men. Also you can’t unlock any workouts beyond very beginner ones without paying money. Disappointing.
The app is designed for any fitness level which means that you can adjust the tempo and workout level gradually as you become more fit and comfortable...
| Name | Price | Type |
|---|---|---|
| Unlock the expert section of the app. | $5.99 | One-time |
| Unlock the novice section of the app. | $5.99 | One-time |
| Unlock the advanced section of the app. | $5.99 | One-time |
| Unlock the full version of the app. | $8.99 | One-time |
| Unlock the full version of the app and remove ads. | $9.99 | One-time |
| Unlock the pro version and all workouts of the app. | $9.99 | One-time |