Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗倩 赵 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like that I can listen to my own music. It’s pushing me.
This app is so good you can do so much sit-ups you can become so strong like me
Full screen ads are a no no, they’re intrusive and make the app lock up a second when tapping the “x”. The banner is fine. No initial tutorial on what to do, it just throws you in. 2/5 stars.
Situps is an easy to do strength training exercise, it will strength the hip flexors and abdominal muscles, and will help to lose weight and stay in s...