Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salem Radio Operations, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It seems, especially on Mondays, that bugs surface and I have to go to their website to listen. Maddening!
The app can’t be controlled by the pull down player on my phone or the controller on my watch anymore. I have to go into the app to push pause or play. Also, it doesn’t interact with other apps as well. It seems to stop playing more frequently when I access another app. It also stops playing at seemingly random times (probably not random, but it does it so often that I don’t know what the cause is) I usually listen multiple hours while I work but it’s cutting out so often that I’m not able to listen at work.
I’m been a a radio listener for a long time, and it’s obvious that app developers have not figured out how to write a radio app that works well. Every station that I listen to has the same issues. They constantly cut out and you miss important parts of conversations. It seems that they are unable to seamlessly operate when the input changes such as from WIFI to cellular and vise versa. Sometimes they quit completely and need to be relaunched. This becomes unworkable when running, biking, driving, etc. Also, when they say they’re “buffering” they’re not, because they don’t pickup where they left off. Music apps like Pandora do not have any of these issues. I’ve stopped listening via radio apps; too frustrating.
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