Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like the guys in the morning, but at times the commercials are way overdone. RedEye radio especially has a short time for content, and they are about the best at analysis, information, common sense and truth. The app starts with commercials and shuts down; then on restart, more adds that override the ongoing conversation. I appreciate commercials that pay for the talent, but please let the guys work.
This app is horrible 😥. Has the developers tried to actually open and listen to it’s live content? Is it so hard to put a “listen live” button in a prominent location on the page? If you press the wrong area.... you are in a commercial circle.... constantly.
I’ve read the other reviews and can empathize with them all. I had the same problems, but this is what I’ve noticed. Most of the current issues started after the last iOS update. This morning I deleted the app and then reinstalled it and it works as intended so far. One issue I’ve noticed is that the stream stops as I leave for work and my iPhone switches from wi-fi to cellular. Restarting the app solves this issue. Second issue, when on unsecured networks (public), it is somewhat finicky. Sometimes it streams and sometimes it won’t. Switching to cellular solves this issue(unlimited data plan helps). Third issue, if I interrupt the opening add, sometimes the app won’t start and no amount of pressing the play icon will start the stream. Restarting the app solves this issue. And I haven’t noticed any greater amount of commercials through the app than over the air broadcast. This is how radio pays its bills after all. If you like the programming, then you have to listen to the adds to get it. The best feature of this app is giving me the ability to listen to the programming when out of range of the 820 AM station broadcast and do it mobile.
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