Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Information Logistics, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At a minimum, this app should give the real life current toll. It dose not. It would also be nice if I could look up past pricing information. The only thing this app is good for is finding an estimate of the price of a future time based off of an average of the last 4 weeks. Nothing else. Worse, to get to that data it takes 5 pages and 3 drop downs. My friends, there are only 2 directions and 3 entrance/exit groups with price differences. That’s only 6 total options. I get that you want the app to be future proof when there are more options. However, a better UI could get that down to 2 pages and one drop down max. Maybe a direct link to the graph displaying the historical advantage (the only real information this app provides). A well designed graph can easily and clearly display all westbound or eastbound prices at once. Lastly, your two websites browsers at the bottom are missing a “back” (previously webpage) button meaning if you actually use them as intended it’s easy to get stuck. Would have been better off forgoing the browser and just including links to open my device’s default browser. All in all, this feels like a “lowest bid“ app.
The time picker auto claims to adjust to “valid” times but doesn’t seem to actually do that. It would be better to say why a time is invalid.
With traffic around here this app is useful. The app is quick and mostly efficient.
The 64 Express Lanes mobile app helps find the estimated toll for a trip on the Express Lanes on Interstate 64 between the I-64/I-264 interchange and...