Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Information Logistics, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great idea for an app. I like knowing whats going on, a lot of times navigation apps don't show road disturbances and this can give you a heads up before there's traffic build up. I love that this is simply audio over Waze or Google Maps so its not distracting.
Downloaded new version and find it well-designed in that it offers a large amount of customisation and a fairly simple interface. Basically it has a not driving/configuration mode and a driving mode. The not driving mode allows you to set alerts but also provides a map with traffic data akin to traffic in google maps (i find this so far to be better than google maps as it's much easier to see what is going on in your area.) When on the road it reports incidents either near you or on specific highways via speaker so you don't look at it. The downside is the need for location service access. If like me you set permission to "only while using" you'll get a limited functionality message. Not clear to me why this should be so. Anyway, recommended-so far. NB No ads as this is a service funded via toll revenue.
Just downloaded this app after seeing the add at the toll booth on the parkway. Seems to be working properly with alerts. But I'm a little Leary that the state will figure out a way to abuse this to their benefit. It has an anonymous switch which can be turned off but I just wonder.
Get the most current and relevant New Jersey traffic information on your smart phone without ever taking your eyes off the road or your hands off the...