Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Urban One, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are sessions when I don’t have problems with the app, but the majority of the time...something is wrong. Right now you hear blank air time every 1-2 minutes. So I miss all the funny parts of the morning show. The last issue it wouldn’t work...then we had the continuous ad replay. Issue after issue after issue
It won't let me listen to music please make it compatible with iOS 9 and iPhone 6s and iPhone 6s Plus please this was my music app please do it thanks!
Really like this app...says its for the iPhone, but works on my iPad...
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