Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To start I tried to listen to warm 98.5 on the website and it just wouldn’t play . Wouldn’t load . Just sat . Then this app is so crowded with pictures of these albums that I guess they play but you click them to then either buy them or basically just view them . Pointless and basically just a space filler since they don’t actually have an content . And if you close the app for two second when you open it again you have to listen to an add for it to then drop you in the middle of the song currently playing . Just over all an irritating app and experience overall .
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