Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗에어서울 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just downloaded this app as a quick way to access our reservation. This isn’t an app, it’s just a link to the website itself. Speaking of, the website itself isn’t even formatted for a mobile device. Everything is teeny tiny.
This is the airline from Idiocracy. Incompetence is the business model. Book Korean Air. Book anything. One star and it didn’t earn it. I am writing this from the FLOOR. In front of their one (1) ticket desk. Where I will be sitting for the next hour because not a single agent exists. The app says you don’t need a middle name on your ticket. LIE. You need it. Security denied me over a rule that is not in their own app. So I came to fix it — and the entire staff vanished. During peak rush hour. They have a no-work policy and they only enforce it when you need them most.
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서울 하늘을 열다, Air Seoul 한국을 대표하는 글로벌 도시 ‘서울’을 브랜드로 하는 에어서울과 기분 좋은 여행을 떠나세요! 에어서울 앱 소개 1. 항공권 예약에 최적화! ■ 메인에서 바로 에어서울의 항공권을 구매하실 수 있습니다. 2. 자주 사...