Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BoomLabs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
依托湿,新手教程非要让你去匹配竞速,匹配竞速的时候,要看广告,竞速完了仍然有广告,而且不可跳过,综合下来看广告的时间不玩游戏的时间还长,我依稀记得我下载的是个游戏,而不是观赏广告的软件,就算要看广告,广告的时间设置未免太长了一些,题材本身是好题材,但是却被做成这个样子
玩十分钟,看了八分钟广告,用这个软件打开美团的速度甚至比我直接点开美团快
整体还不错,就是游戏内感觉通过激励获取加速器,相当于白给,对面在跑,我们在看广告复活
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