Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗招商银行 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As I said
App design is very confusing because it has too many advertisements and I can't even find where is the function that I need. App performance is sluggish, especially in the US. The app needs a lot of overhaul. I keep wondering how can a bank design an app like this, which is just not professional.
Used to be most user friendly bank app in China. Now it is a total trash.
掌上生活App引领信用卡行业发展,屡获各项权威奖项,如亚洲银行家“最佳数字金融生态系统奖”、“融城杯金融科技创新十佳案例”奖。致力于连接亿万人的生活、消费、金融。 在这里,一键还款、提升额度,账单分期赢好礼; 在这里,正品购物享免息权益; 在这里,周三有五折饭票、周末有半价观影; 掌上生活App由招...