Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗上海银行 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
上海银行办理一个车贷,为了给这个app导流,突然蹦出个要通过这个app上传行驶证,办理贷款的时候可没有说这个事情,非要让用户下载另外一个app,下载就算了,上传行驶证还只能通过拍照不能选择相册照片,这不是不把用户当人看吗
美好生活APP是上海银行为广大零售客户打造的移动互联线上生态圈,通过“非金融与轻金融”场景打造,为用户提供美食餐饮、旅游出行、影音娱乐、车主服务、商超等生活消费场景,并提供支付、卡申请、优惠活动、消费金融、查账等基础金融功能,依托上海本地辐射周边区域,逐步培育线上生态圈和用户服务阵地。