Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗中信银行 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is literally the worst bank app I’d ever used. Even worse than ICBC. The credit card apply was also bad experience I don’t understand why Marriott chose this.. there are lot good choice out there. AND MOST IMPORTANT, you steal my personal data! I chose not allow to visit local network, but yet this app still checking for my proxy file and sending it back to its server (I have Charles installed! I see the file transmit out!) THE WORST
What kind of rubbish it is
Always staying at loading page. Couldn’t login in.
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