Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zscaler Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Connecting to a VPN from this app was always a challenge, not so much because of security but because of the buggy way it interacts with the OS, and the inscrutable way in which it decides to actually re-authenticate a login. As of the most recent updates, though, it's become almost completely unusable. It wreaks havoc with wifi connections - disconnecting perfectly usable wifi and throwing my device back to LTE, and then, with internet access gone, refusing to connect to the VPN. It will show as "Connected" but mysteriously not allow any connections, nor prompt to log in. "VPN on demand" does not appear to actually communicate with the app anymore. And there are no error messages to explain anything that's going on. It's garbage. Complete, utter garbage and frustration. What I don't understand is why it's so useless on iOS when the Mac version continues to function perfectly well.
The VPN always shows connected when I disconnect. I have to log out in order to disable it. What’s a better when of doing that?
Zscaler is going to get negative reviews, because the people using it are the people it is securing. Security is rarely convenient, but I find the trade off in convenience here to be acceptable. It connects without issue, and speeds are acceptable. Also the ability to configure it via Intune to automate the setup process is *chef’s kiss*
The Zscaler App for iOS includes both Zscaler Internet Access and Zscaler Private Access modules. Mobility has raised business productivity, but it’...