Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zürich Tourismus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Such a great app and full of great information. Made our trip so easy!
Though I will say the transport pass was exceptionally useful, be warned that the experiences that are on the map aren’t all partnered with this guide. We went to a few of the places that either did not allow English speakers or had never even heard of the Zurich pass before. If you want an app to help you with the tours, I would not recommend this one.
Took us to the wrong location cause their maps are incorrect.
Welcome to the Zürich City Guide, the digital companion for your stay in Zurich. The app contains the following features: MOBILE ZÜRICH CARD Simply p...