Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zenith Bank PLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The enhanced application is very very loaded. I like the features that have been introduced. My favorite feature is the biometric login and travel notifications. The ease with which transfers can be conducted is great.
Today is my first time using this app and it has been stressful. Took my 5 ‘Timed Out’ and ‘Invalid’ to get a beneficiary added. Now, transferring money is hell!! I have tried 15times and when I finally get to the last step, it says Transfer Failed...many times. I have sent a message to the EMail given to make enquiries and yet no response. I’m not sure if I’m ready to call customer care and wait for hours before a pick up only to be asked to go back to the bank to have these fixed after spending an hour of working hours waiting in line to have it done.
- no fingerprint integration for login and transaction authorizations - cannot setup recurring transactions - bill payment is limited
The New Zenith Bank Mobile App ... where class meets convenience. The app was redesigned with you in mind to give you seamless banking experience....