Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HK MobiAura Technology Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was trying to open ONE .rar file. I do not need or want a subscription. But without a subscription, you can not view the files in a folder and you also cannot send them anywhere. When you open the app, it has three different interstitial ads when you first open the app that pop up right after you close one, all of them asking you to get a subscription. For the last one, the “X” button is in the right corner, is very tiny, and is almost the same color as the background. Even if I used .rar and .zip files enough to warrant buying a subscription, I would take my patronage elsewhere. You shouldn’t have to annoy people into buying your product; they should want to because they already like your app and want more from it. You should at least be able to download the unzipped folders.
Ya like ads? Do you like your ads having ads? How about getting a subscription to stop said ads and then STILL getting ads? Do you like having to struggle to make a disfunctional app function while constantly closing out pop ups? If so, this is the PERFECT app for you! Seriously, I’d give 0 stars if I could.
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